MGM Resorts International can finally reach out the widest possible audience of engaged sports fans in the U.S, thanks to the long-term partnership with Yahoo Sports. Yahoo Sports mobile application will be integrated with BetMGM which will allow Yahoo readers and viewers to make wagers on games in states where BetMGM can offer online sports betting. Yahoo Sports will hence serve as an official Digital Media Sports Partner for MGM and Roar Digital, a joint venture between MGM and GVC Holdings.
Roar Digital CEO Adam Greenblatt reported that it was an exciting partnership for the BetMGM brand and Roar Digital, helping them to reach many viewers of engaged sports fans. He added that the Yahoo Sports app and digital sports content was enjoyed by 60 million U.S. users every month, while Yahoo Fantasy Football clocks 9 billion minutes of user time every year. The partnership has also been supported by NHL Commissioner Gary Bettman and NBA Commissioner Adam Silver. MGM currently offers mobile sports betting in both New Jersey and Nevada.
With fantasy sports providers FanDuel and DraftKings dominating the online sports betting market in most states where mobile wagering is allowed, the arrangement with Yahoo will provide MGM with access to the country’s largest fantasy sports platform. A Statista study indicated that 39 percent of US fantasy sports players in 2017 played at least in one league run by Yahoo Sports. That equals the total for DraftKings and FanDuel combined.
Yahoo Sports is the most popular sports website in the United States according to eBizMBA, which monitors traffic data from Alexa, Compete, and Quantcast. Yahoo Sports offers news coverage and original content on all major US sports on a daily basis. Each month, it attracts 125 million unique visitors.
MGM Resorts International Chairman and CEO Jim Murren said that the partnership marked an important moment for BetMGM in the growing U.S. sports betting sector. Additionally it help in Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positioned them to drive market share and large-scale adoption among sports fans.
The corporation with Yahoo is just the latest effort by MGM to create networks with other sports-focused companies. In September, MGM publicized a contract with Buffalo Wild Wings. MGM also worked with Taco Bell on a World Series promotion to set up futures odds for the player who stole the first base in this year’s Fall Classic.
According to Casino.org, MGM and Yahoo Sports will also work together to produce exclusive live events and run promotional marketing initiatives at selected major sporting events. Yahoo Sports will also host events at MGM properties, and MGM will distribute Yahoo content across its platforms.