Aristocrat Leisure of Australia a revenue increase of 22.7% year on year for 12 months ending on the 30th of September. They reported earnings of about AUD 4.40 billion.

The company enjoyed an increase thanks to a rise in its land-based gaming business. They also boosted their digital branch which led to a new revenue record for the year. They enjoyed an increase of 14.8 percent on a constant currency basis.

The division in America was its largest revenue source. The division accounted for about $1.95 billion which was a 23.7 percent increase when compared to the previous year. This growth can be attributed to the capacity of their Aristocrat’s Class II and III gaming machines.

However, the Class II gaming machines enjoyed an increase of 3.9 percent year-on-year, increasing to 25,220 units. For each day, the average fee for every terminal increased to 1.3 percent to $50.46 US dollars.

The company also released new hardware like the EdgeX, MarsX, and the Winners World Cabinet. These new products had a significant increase in sales in 2019. The number of installed platforms rose to 29.6 percent. The average price for each unit is USD 18,097.

This increase was able to make up for the loss in revenue experienced by their divisions in Latin America. Aristocrat blamed this loss on the challenging conditions posed by the Argentinean and Mexican markets.

According to iGaming Business, the earnings from Class III supply operations in New Zealand and Australia increased to 0.4% year-on-year to $456.2 million, on the other hand, International revenue decreased by 2.9 percent to $204.5 million.

Meanwhile, Digital enjoyed a revenue increase of 33.6% to $1.79 billion. The division benefitted from full-year contributions from Big Fish Games and Plarium. The companies were purchased in January 2018 and October 2017, respectively.

Bookings rose to 21.1% to USD 1.23 billion. From that sum, 52.0 percent was gotten from social casino games. However, casual games generated the remaining 48 percent.

The social slot app, Heart of Vegas, which was created by Product Madness, made up about 15 percent, followed by the 14 percent generated by Big Fish Casino. Lastly, Cashman Casino generated 11 percent of the total.

Trevor Croker, the CEO of Aristocrat explained;

“We also made significant strides in bedding down recent Digital acquisitions, leveraging critical skillsets and establishing a diversified portfolio approach, analogous to our proven land-based growth strategy,”

In addition, Trevor Croker went on to explain that the Digital Division had decided that they would pay more attention to the Casual gaming segment.

“The successful global launch and scaling of RAID: Shadow Legends, our first entry into the CRPG genre, contributed to our performance and generated valuable insights we will apply to future game launches and genre entry strategies.”

For 2019, costs related to revenue increased by $1.97 billion, leaving a gross profit of $2.43 billion, an increase of 23.0 percent year-on-year.

Aristocrat also disclosed other incomes of about $11.1 million, a decrease of $13.5 million from the previous year.

Basheera Manaar is a freelance writer covering news related to Land Based Casinos in United States. When she is not informing you about the gambling world, you will find her busy interacting with nature, people and animals. She recently graduate from Nairobi University with a degree in Journalism.
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