Atlantic City casinos have recorded a positive growth in the third quarter of 2019. The growth has been achieved due to reduced marketing expenses at Hard Rock Ocean Casino resort.
Data supplied by the New Jersey Division of Gaming Enforcement indicate that the company Gross Operating Profits (GOP) from July to September was $239.4 million. This is equivalent to 12.5 percent growth when compared to the same period in 2018. Hard Rock and Ocean Casino reopened in June 2018; the two casinos spent heavily on the advertisements to attract customers and enhance their market share.
Atlantic City gaming activity are now as usual soon after Hard Rock and Ocean abandoned their boisterous advertisements. According to Casino.org, MGM’s Borgata remained the most profitable casino; it posted a $33 million, which was an 8 percent decline compared to the 2018 Q3. Marina District resort reported a 10.6 percent gain. The other casino Q3 gain was as follows;
- Tropicana posted $32.4 million, 1.9 percent gain
- Hard Rock posted $24.4 million, 1.95 percent
- Caesars posted $23.4 million, -18.4 percent
- Golden Nugget, $17.7 million, +30.1 percent
- Bally’s posted $14.2 million, -22.6 percent
- Ocean posted, $10.2 million, +1,660 percent
- Resorts posted $9.3 million, +1.7 percent.