MoPlay, the Gibraltar-based sports betting operator has become a member of the German Sports Betting Association (DSWV).
The brand will accompany a number of well known sportsbooks as a part of this organization. These include William Hill, Sky Bet, bet365, Paddy Power Betfair and Interwetten. The organization represents operators which have a presence in the German market.
Yesterday the announcement was confirmed by DSWV President Mathias Dahms and MoPlay CEO Jürgen Reutter. Dahms later said:
“We welcome MoPlay in our association and look forward to supporting the international start-up, led by experienced managers from European iGaming, as a powerful new member.”
Compliance and expansion
Since 2018, MoPlay has been active in Germany. It also operates within several other markets, such as Austria, the UK and Republic of Ireland.
As mentioned on the Affiliateinsider.com website, the operator has signed a partnership with Bundesliga football club Hertha Berlin since it was founded last year. This has aided to build brand awareness across the country.
MoPlay has also prioritized regulatory responsibility in the UK and joined forces with the affiliate compliance specialist Rightlander recently. Now the brand has access to a broad range of tools and monitors due to that deal.
Reutter, after becoming a DSWV member, said: “As a new member of the DSWV, we are expressly committed to Germany and will participate in discussions on the future of sports betting regulation. Our innovative betting product focusing on mobile devices, in combination with our young brand, will also be a growth driver in the country.”
The DSWV stated its wishes for a complete overhaul of current sports betting regulation in Germany. Dahms warned that planned sports betting restrictions could boost the black market prior to authorities from the country’s 16 states meeting to discuss gambling laws.
From the beginning of January 2020, an interim set of rules are planned to take effect, staying relevant until the end of June 2021. It’s expected that a clear, nationwide regulatory framework will be in place afterwards.