The renowned Las Vegas motto “What Happens Here, Stays Here” (WHHSH) could be a thing of the past next year. The legendary slogan has been criticized over the years for apparently giving visitors a justification for misconduct. The city tourism officials are teasing something different that will be disclosed on January 26.

The Las Vegas Convention and Visitors Authority (LVCVA) are tasked with marketing and promoting the region, and have long hired R&R Partners to develop its strategies. R&R created the iconic “What Happens Here” tagline that launched in 2003. LVCVA and R&R are ready for a new spin on the WHHSH. According to, the LVCVA and R&R are largely staying quiet and using the celebs to hype the release.

The band posted on its Instagram, “You know we only do ‘Amazing’ things. Which is why we’ve teamed up with #Vegas to create the next big thing for the city? Find out more January 26th 2020!” Lady Gaga’s bandleader, Brian Leader, also shared a video with him saying, “What happens here? You’ll just have to wait until January 26th to find out, babies.”