Following the growth of sports betting in Pennsylvania, operators and organizations with footprints in Philadelphia, are moving to form partnerships. Last month, the Eagles and Unibet revealed an agreement permitting the online gaming company to display its logo at Lincoln Financial Field. Nonetheless, Unibet isn’t allowed to advertise sportsbook services at the Eagles’ home turf.
In October, the NBA’s Philadelphia 76ers and the Parx Casino partnered to make the gaming group the “Official Winning Partner of the Philadelphia 76ers. Earlier this year, SugarHouse Casino, announced a deal with the NHL’s Philadelphia Flyers, making the operators the official sportsbook partner of the team and its home arena, the Wells Fargo Center.
In October, the last month with readily available data, Pennsylvania’s sports wagering handle swelled to $241.2 million, a 24 percent jump from September. Sportsbooks are still opening across the state, and the Cordish Companies – Live! The casino is slated to open in Philadelphia sometime next year.
On Monday, Harrah’s Philadelphia Casino and Racetrack reported that it had landed a marketing pact with the NFL’s Philadelphia Eagles. According to casino.org, the agreement extends Caesars’ already tight relationship with the NFL that saw the gaming company become the league’s official casino sponsor earlier this year. The deal, which includes in-stadium signage and branding, Eagles Legends appearances, and email and direct mail marketing, will further enhance Caesars Entertainment’s already existing exclusive marketing deal with the National Football League, according to a statement.
Harrah’s Philadelphia will sponsor the Eagles’ drive summary and the team’s “Scratch and Win” game in its mobile app. The casino will also have a branding presence in select email campaigns to the Eagles fanbase, as well as in the Eagles Pro Shop, located at Lincoln FinancialField, according to the statement.
Financial terms of the pact with the Eagles weren’t disclosed. The marketing accord with the Eagles is arguably a coup for Caesars, because Harrah’s, located in the Philadelphia suburb of Chester, is one of several gaming properties in or around the City of Brotherly Love. The Parx, Rivers, formerly the Sugarhouse, and the Valley Forge Casino Resort are the other nearby gaming venues.
