It was a significant moment for Harrah’s Philadelphia Casino and Racetrack. So far, the company has been taking several steps to improve its books and they have just taken a step in that direction.
According to news reports gotten from European Gaming, Harrah’s Philadelphia Casino and Racetrack just put pen to paper on a huge marketing deal with none other than one of the best football teams in America, Philadelphia Eagles. This deal is sure to herald a new dawn for the casino in all ramifications.
There’s hope that this deal will lead yield positive outcomes for all parties involved. The marketing deal will go a long way to improve Caesars Entertainment’s exclusive marketing deal which is still running with the National Football League. As at press time, details of the deal were not disclosed.
As disclosed by Chris Albrecht, the General Manager and SVP of Harrah’s Philadelphia
“Harrah’s Philadelphia prides itself on partnering with organizations that share our same core values and the Philadelphia Eagles are the gold standard in terms of customer service, community engagement, and on-the-field product.
We each have passionate and loyal fan bases and we look forward to connecting with them in new and innovative ways and providing them with exciting experiences through this partnership,”
As it is, Harrah’s Philadelphia will continue to function as the sponsor who presents the “Drive Summary” for the Eagles video board feature. This also includes the Scratch and Win game of the team that runs on its mobile app.
Another advantage of this deal is that the casino will be advertised in one way or the other in several email campaigns that will be targeted at the fan base of the Eagles. This also includes merchandize from the Eagles Pro Shop situated at the Lincoln Financial Field.
In addition to the amazing branding opportunities that abound, the legends who played for the Eagles will be hosted by Harrah’s Philadelphia at its entertainment complex.
The esteemed guests at the Casino will also take advantage of the celebratory reward cards of Eagles Caesars, branded clothing items, several gifts and branded table games from Philadelphia Eagles.
In an interview granted to the local press, Catherine Carlson, who happens to be the Senior Vice President, Revenue and Strategy of Philadelphia Eagles had a lot of things to say, she stated that;
“World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia. This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. We look forward to offering special Eagles experiences and co-branded touch points with Harrah’s Philadelphia year-round,”