The legalization of sports betting across the United States is bolstering popular sports in the states. The television rating of NFL is rising, and some teams’ owners are noting the change. So far, 13 states have an operational sports betting market. In the list, Oregon is the latest state to legalize sports betting. According to New York Giants co-owner Jonathan Tisch, the NFL TV viewership is increasing. He claims that the increase is due to the rise in gambling activities.
“That is certainly a big influence,” said Tisch in an interview with CNBC. “If you’re betting on a certain game, you’re going to watch to see what happens, and you’re going to watch until the bitter end because there are many games that are won on a field goal with three seconds left.”
According to Casino.org, more and more Americans prefer to engage in positive sports wagering, and this is improving the rating and fan engagement. By 1st December, the NFL TV rating had rose by five percent compared to the same period in 2018. The increase was linked to the expanded viewership in the digital platforms.
Studies carried out by a group known as Variety found that there is a link between increase viewership and sports betting. Bettors are more likely to watch TV or online broadcast of a particular game due to financial influence.
Currently, six teams play in states which have legalized sports gaming. That number is expected to grow as more states embrace sports betting, the NFL TV rating will continue to grow. If California, Florida, and Texas legalize sports wagering, it will be a big boost to NFL TV rating. The state homes eight NFL teams and are among the top media market in the US.