Last week, Caesars Southern Indiana opened a $90 million land-based casino, and Jimmy Allen happens to be the manager of the casino’s sportsbook. Since the lifting of sports betting ban by the Supreme Court, legal sports wagering has gained momentum in several states, including Indiana. However, casino operators do not consider sports wagering as lucrative. In Indiana, there are 17 operating sportsbooks plus two mobile betting applications.

In November, the total sports handle was $147.3 million; this figure is just $10 million more than what the Horseshoe Southern Indiana handled in slots machine alone. The taxable revenue from sportsbooks was about $9.3 million, while the taxable revenue from Horseshoe was $12.8 million.

Although sports betting is growing with time, casino operators are working around the clock to ensure that they remain favorite among customers. They include large-screen television in what casino call fan caves, private seating for holding parties, shops, and restaurants.

According to Caesars Entertainment CEO, that is the kind of a venue that customers could spend in an evening without necessary gaming.

The Caesars Southern Indiana is trying to make sports betting favorite, they are setting big screen in place, which shows odds and scores.

Wagering will be done on the counter while awaiting the self-service kiosks, which will be availed later. According to, Caesar is taking care of the less experienced bettors; information is available to help them place bets.

Caesars first opened its sportsbook at the Horseshoe riverboat after sports betting became legal in Indiana. The opening ceremony was attended by NFL legend Paul Hornung who placed the first bet. However, the venue was not appealing to bettors due to a lack of amenities.

In the first 11 weeks, the sportsbook generated $3.7 million, which was among the least in the state’s sportsbooks. However, Caesar’s official knew one thing: the start will be slow, but will get better when they launch the land-based casino.

Amir Azzam is a professional Journalist from South Africa. He loves writing about Sports and Casinos. Amir is a neutral when it comes to club football. He is especially fond of the English Premiership and his favorite part of the season is the relegation battle.
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