A new sportsbook deal might have just been forged in the New Year. A news article currently appearing on iGB North America website indicates that Betfred USA Sports, a subsidiary of Betfred, has gotten into an agreement with Saratoga Casino Black Hawk to offer sports betting wagering services in the state of Colorado.
The two gaming operators have teamed up to offer the largest sports betting services throughout the state of Colorado. Their deal allows Betfred to open a complete sportsbook at the Saratoga property in Black Hawk, Colorado.
Betfred will also offer both mobile and online sports betting to the citizens of Colorado. According to igbnorthamerica.com, the deal comes barely three months after the citizens of Colorado passed the sports betting bill into law through a referendum. The referendum which was held in November of last year saw the proposition win with 51.1 percent of the votes.
After the deal was announced, the President of Saratoga Casino gave a statement to the press saying how excited the gaming operator was to partner with Betfred. Betfred has over 50 years’ experience in the international gaming industry.
Saratoga Casino hopes that the gaming giant will utilize this opportunity perfectly and use their experience to provide excellent sports betting services to the people of Colorado. It also noted that this move would create job slots for people with a passion for working in the casino industry.
Gerrity added saying that he hopes they will grow together with all the parties and the subscribers of this deal to become the best of their kind in the market.
Betfred too could not hide their excitement at the new deal. Mark Stebbings, the chief operating officer at Betfred gave a statement to the press saying that they too were excited about the newfound opportunity. They hope the new partnership will take sports betting to the next level by providing excellent services to the people. It is their hope that the citizens will also get to benefit from the deal.
The deal still has to undergo regulatory approval by the state board. However, the two companies seem very optimistic about receiving approval. In recent years, Betfred has been trying to find its way into the US gaming industry. So far, it has made several deals that have seen it come closer to achieving its goal. The deal with Saratoga Casino was their latest move.
The bookmaker entered the US market last year around July when it struck a deal with the Elite Casino Resort, which is owned by Grand Falls Casino Resort in Iowa. Under the deal, Betfred was to provide the necessary technology to the gaming venue to enable it to operate a sports betting entity.
In November of the same year, the bookmaker announced Bryan Bennett as the new chief operating officer of its operations in the US. Bennett is a well-respected personality in the US market due to his role kick-starting successful start-ups.