Hard Rock International has kept its vicinity to Virginia after it contemplated opening up the casino industry. Many including the HRI showed interested since last year. Hard Rock however was quite forthcoming about all these, and teamed up with Bristol Resort and Casino and brought the iconic guitar to the city.
After a year, HRI has officially been chosen to develop a massive casino resort in Bristol, it will be located at the site of the former Bristol Mall. The Bristol City Council selected HRI without much effort. HRI was the only one to respond to the submission. It was thus the paid off moment for the Hard Rock International.
However, there is a roadblock. The residents of Bristol, Danville, Norfolk, and Portsmouth need to vote to confirm they want a casino in their backyard. It will be in November, and all four cities have approved ballot entry to authorize properties.
71% of the Bristol residents signed off the measures, so HRI has got some local community support.
There will be a $400mn investment by the HRI to convert the Bristol Mall into the new Hard Rock Hotel & Casino Bristol. The shopping center closed in August 2017 and was sold to a pharmaceutical company, Par Ventures. It had plans to turn into a cannabis production facility. However, Par Ventures cannot see the plans to move forward and is in touch with HRI along with the United Company, a company in the coal industry.
The new venue would have a two-story gaming space and outdoor space environment which can hold 20,000 people. There will be 3200 seat-indoor entertainment area, seven dining options, four bars, retail spaces, and the convention center. Well, yes, there will be a 350-key hotel as well.
It is expected to create 2000 new jobs in the city. As per the Census Bureau of the US, 20% of the Bristol population lives below the poverty line and average household income of $37,904. This is almost half of the national average.
The 2000 jobs could be a game-changer for Bristol.