Elys Game Technology Corp, a leading gaming and sports betting technology firm, has launched a new brand focusing on the burgeoning U.S. online and mobile sports betting market — SportBet.com. This new venture, part of Elys’ ongoing commitment to the U.S. market, offers U.S. customers an exciting, engaging, and unique sports betting experience tailored to American styles of play.

The introduction of this new brand enhances Elys’ continuing growth in the U.S., bolstered by its thriving partnerships with regulated sportsbooks and casinos within the nation. Pending regulatory approval, Elys plans to broaden its online sports betting presence across multiple jurisdictions by the end of 2023 both through direct licensing and market access partnerships. Elys has successful operations already in New Jersey and Washington D.C., rapidly gaining international recognition in the regulated gaming industry, with additional operations established in Europe, Canada, and now the U.S.

According to Michele Ciavarella, Executive Chairman of Elys Game Technology Corp, the launch of SportBet.com represents a significant step toward boosting the company’s North American presence via the Elys America business division. Ciavarella emphasized their ambition to position Elys as a competitive player in the escalating U.S. sports betting market, providing an unprecedented experience through innovative, dependable, and responsible gaming practices.

Current market analysis suggests the global sports betting market could surpass US$180 billion by 2030. The U.S. mobile market has experienced significant growth since the repeal of the Professional and Amateur Sports Protection Act in 2018, with sportsbook revenues rising 75% year-on-year to hit US$7.5 billion. Elys believes the live addressable market in the U.S. could exceed a total value of US$25 billion by 2030.

Elys Game Technology Corp is an international gaming technology company offering a comprehensive suite of leisure gaming products and services including online sports betting, e-sports, virtual sports, online casino, poker, bingo, interactive games, and online slots. The company also develops cutting-edge online casino software aspiring to emerge as a global gaming industry leader. Further details about Elys Game Technology Corp and its array of offerings can be found on the corporate website: www.elysgame.com.

Please note that this announcement contains certain forward-looking statements intended to fall under the safety provisions of the Private Securities Litigation Reform Act of 1995. These future-oriented statements and circumstances can change significantly due to various risk factors. These include – but are not limited to – risks outlined in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022, and subsequent filings with the U.S. Securities and Exchange Commission, current reports on Form 8-K, and subsequent periodic reports on Form 10-Q.

Basheera Manaar is a freelance writer covering news related to Land Based Casinos in United States. When she is not informing you about the gambling world, you will find her busy interacting with nature, people and animals. She recently graduate from Nairobi University with a degree in Journalism.

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