Endeavors are prospering at Warhorse Casino in Lincoln, Nebraska, notably since the institution of a sportsbook in June which was the first of its kind in the state. The promising venture has already seen tens of thousands of bets placed, amassing over $365K in gaming tax revenue in just a few months.
This new addition has not only attracted a large volume of participants but also ushered in a new genre of clients previously undetected by the casino, necessitating an adaptation process.
Vice president of marketing at Warhorse, Pete Graziano, acknowledges the learning curve that the institution has experienced since the introduction of the sportsbook. As they learn more about the preferences of their customers, their primary focus has been to ensure these clients have a superb experience during their visits.
The sportsbook has triggered an influx of people planting their sports bets on home turf at Warhorse throughout the summer season. However, the casino maintains that the frenzy surrounding their sportsbook constitutes only a fragment of their entire suite of offerings.
In the foreseeable future, there are plans to double the casino’s size by this time next year. Expansion will include the addition of a larger number of slots as well as the inauguration of table games in Lincoln for the first time.
While these developments are met with anticipation, Graziano hinted at more elaborate plans that will evolve gradually. Considerations of integrating additional restaurant amenities to upgrade the simulcast racing experience are underway. A hotel construction is also on the blueprint, further enriching the casino’s profile.
Since the onset of the year, Warhorse Casino has accrued over $7.5 million in gaming tax revenue. These proceedings are earmarked for the state’s general fund as well as city and county allocations.
Furthermore, Warhorse has confirmed that another casino’s construction is well in progress in Omaha and expected to commence operations around the same time next year.