In an innovative partnership, renowned online gaming conglomerate Betsson Group has positioned itself as the naming sponsor for the professional basketball team, AEK BC, henceforth known as AEK BETSSON BC. Betsson Group, with its 20 familiar brands, is a known figure in the betting and iGaming realms across Europe.
This partnership is not the first link between Betsson and AEK BC, as the gaming giant served as a grand sponsor for the basketball team over the past two years. The new venture is built upon the success of their previous collaborations, billed by Betsson as a “historic partnership upgrade.”
The news of the partnership broke during a special event at The Mall Athens on a recent Thursday, inaugurated by a video lauding the connection between the basketball team and Betsson. The video showcased a €100,000 ($105,200) donation by the partners to victims of a severe earthquake in Turkey, highlighting their joint commitment to supporting NGOs and worthy causes.
The event also saw the unveiling of the new AEK BETSSON BC logo, incorporating the Betsson’s own brand symbol to signify the importance of the new collaboration.
Meanwhile, in a previous announcement, Betsson confirmed its acquisition of a French license in September, with plans to extend its sports betting services to France, to provide unparalleled and heart-stopping experiences for punters and sporting enthusiasts alike.
Expressing enthusiasm about the collaboration, Ronni Hartvig, chief commercial officer for Betsson Group spoke about Betsson’s consistent dedication to enhancing unique experiences. Hartvig affirmed that since they entered the Greek market, they remain committed to promoting excellence in the events and sports initiatives they support.
Furthermore, he stated that Betsson looks forward to the shared success and benefits the new partnership will render. “We are proud to continue our sponsorship of AEK BC for the third consecutive year and now to be an integral part of AEK BETSSON BC’s name,” added Thanos Marinos, managing director of Betsson Greece.
Marinos echoed the company’s excitement in extending their collaboration with the famous basketball club and integrating Betsson into the club’s name. Praising Betsson’s contributions and backing in various sports endeavors in Greece, he suggested such commitments allow the company to engage with communities and effect positive changes while simultaneously advancing sports.