In a bold move set to revolutionize luxury hospitality in Asia, Hard Rock International, with a history dating back to 1995, has laid out ambitious plans to construct Hard Rock Genting Highlands, which shall traverse across a vast expanse of King’s park Genting Highlands development in Malaysia. This new establishment, which is set to open its doors to the public in 2027, will not host a casino but provide all other amenities associated with the iconic Hard Rock brand.

The Hard Rock Genting Highlands is highly anticipated to be an important addition to the Hard Rock portfolio as the largest of its kind in Asia. There has been news from the developers of King’s Park Genting Highlands stating that the new property will encompass over 1,000 rooms and suites, demonstrating how the brand is committed to providing patrons with top-tier experiences.

This premise breaks away from the Hard Rock tradition by excluding a casino and instead focuses on providing a variety of amenities for a comprehensive and immersive experience.

The Genting Highlands hotel is designed to act as a sanctuary, offering relaxation and entertainment facilities to its guests. The property will include a multitude of luxurious amenities, such as a heated swimming pool, modern spa services, and a myriad of dining options and bars. This entire premise emphasizes a unique luxury experience, evident in every corner of the property.

Further enhancing this luxury experience, the property will be home to the Rock Shop. This massive retail space, spanning approximately 2,153 square feet, will cater to guests’ shopping needs with unique Hard Rock merchandise.

This venture is the third of its kind between Hard Rock International and Malaysia, indicating the country’s growing influence in the hospitality and entertainment industry. Despite this, in line with the country’s legal restrictions on gambling, this project is designed to be a family-friendly environment, omitting a casino from its premises.

With a budget of MYR10 Billion (US$2.1 Billion), the central focus of the King’s Park Genting Highlands development is to provide an immersive and top-tier experience to its visitors. The development is taking an all-encompassing approach with the inclusion of theme parks, hotels, retail areas, and an array of amenities. The assimilation of these features hopes to invigorate a vibrant and dynamic environment that caters to a varied set of interests and preferences.

Despite the lack of casinos, there’s no shortage of grandeur in the project. It opens the door to a plethora of entertainment possibilities ranging from thrilling theme parks, luxury hotels, to diverse retail areas. Opportunities for gambling enthusiasts still prevail as Resorts World Genting lies only minutes away. This endeavor isn’t merely a development but a testament to Malaysia’s commitment to progress and innovation.

Kadin Taim is a web journalist and news enthusiast. He has been writing about casinos, politics and technology. An avid casino enthusiast, Kadin has done his Masters in Finance and Bachelors in Journalism.
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