BPL Teams Liverpool, Hull City, and West Brom Sign Deals with Online Casinos

The emergence of online casinos and online gambling in the United Kingdom has been huge over the past few years. There is no doubt that online casinos are here to stay, with people enjoying the ability to bet on football, horse racing, poker, blackjack and other games wherever they are. It appears that England’s biggest football teams are also looking to cash in on the online casino boom. Liverpool FC, Hull City and West Brom have signed sponsorship deals with online casinos ComeOn, 12Bet and 666Bet.

Liverpool – ComeOn

Liverpool FC are one of the biggest teams in England, with a supporter base that is second only to Manchester United. They recently finished second in the Barclays Premier League. Their deal with ComeOn is said to be for two years, with the Scandinavian online casino acting as a regional online betting partner. ComeOn is a very popular online casino and gambling site in their own right, but linking up with Liverpool will help raise their profile around the world.

Hull City – 12Bet

Hull City may not be as popular as Liverpool, but they have a strong supporter base in the Hull area. They recently played in the FA Cup Final, having successfully established themselves as a Premier League club. Their deal with 12Bet is for a shirt sponsorship. This is the largest kit deal in the history of Hull City. 12Bet will be the logo featuring on all Hull City shirts for the next two years.

Exact figures for the deal are not available, but it is said to be in the mid to high seven figures. A statement from Hull City claimed the commercial deal was a 60% increase on the money brought in from their previous shirt sponsor. The Chief executive of 12Bet had this to say on the matter: “We are convinced of the club and its owner’s ambitions. They want to cement their place in the Premier League and push on for a top ten finish. The global appeal of the Premier League also made this sponsorship deal worthwhile.”

West Bromwich Albion – 666Bet

West Brom have been busy in their attempts to sign sponsors ahead of the new season. Their most recent agreement is with online betting and casino company 666Bet. The sponsorship agreement ensures a gaming partnership between the two for the Asian region. Despite being a mid level Premier League club, West Brom have significant appeal in Asia. 666Bet is keen to take advantage of that appeal.

Not only do these deals display the financial prowess of online casinos and betting companies, they also showcase their popularity. Five or six years ago, football teams would have been skeptical about aligning themselves with a betting site. With most fans happy to place bets through these companies on their smartphone or computer, sports teams no longer have any such qualms regarding betting sites and online casinos.

Secure Trading Partners with United States Online Casinos

With many online casinos recently opening in the United States, and more on the way, securing online transactions has never been more important. Secure Trading hope to provide those services. An online security services and payments company, Secure Trading will manage all the steps involved in online transactions. They will be the “compliant transaction platform” for all online gambling companies scheduled to operate in the United States.

ST-1 Online Transaction Platform –

The online transaction platform used by Secure Trading is called ST-1. If reports are to be believed, this platform has the ability to manage the security of a transaction from one end to the other. Security handled by the platform will range from player sign ups, location confirmations, initial deposits, cash add-ons and withdrawals.

Secure and Full of Features –

The great thing about the ST-1 platform is that it is specifically designed for online casinos. Most online transaction software companies can provide secure bank transactions, but few can offer these gambling specific features:

  • fully equipped location identification, including VPN bypassing techniques
  • checks for recognizing irresponsible behavior, such as underage or compulsive betting
  • transparent auditing trails, which make it easier for online casinos to report financial data to the IRS
  • effortless processing of deposits and withdrawals, office managing software, and more casino friendly features

Secure Trading CEO Speaks About the Deal –

Secure Trading are very pleased with this online casino deal. Their CEO had this to say on the matter: “We are aware of how lucrative the United States online casino sector can be. Many companies are afraid of the rigorous government regulations in place, but we embrace the challenge. Our ST-1 platform is ideal for use at online casinos. We promise a seamless transition for all online casinos and betting websites.”

Cohesion –

Having one supplier for all online casinos in the United States will give Secure Trading all the advantages they need. Their software only needs to work in a specific manner, instead of requiring separate versions for different types of companies.

Secure Trading Group Background –

First founded almost 20 years ago, Secure Trading Group has been operating since 1997. They provide security services, online payment methods, secure gateways, links with banks and other online institutions, and online back office software. Relationships with financial institutions such as Barclaycard, AIB, American Express, Lloyds Bank and Vantiv highlight their stellar reputation.

By partnering with top e-commerce partners, such as Baker Tilly, ReD, and SwipeZoom, Secure Trading Group is able to provide their customers with end to end online transaction security. Their partnership with online casinos is just beginning, but it promises to be a very fruitful one. United States lawmakers could still throw up some trouble, but it seems only a matter of time before online casinos are legal nationwide.

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