WHAT DOES MOBILE GAMING AND CHINESE SOCIAL MEDIA HAVE IN COMMON
Over nine hundred and fifty seven people are active on social media in China. This is a big deal. It’s a big deal that comes with many profound benefits. These benefits do not just involved social media. These benefits also involved the mobile gaming world, as a whole. When marketers combing the two, there is so much untapped potential.
When it comes to social media, China is one of the leading giants. Social media is a big deal in China, even bigger than it is here in the US. With this being said, let’s look at how the two combined will bring an unbelievable force of power to everyone that uses it. Here are some ways a person can market and promote a brand, all while using the Chinese social media technology.
THE CHINESE VERSION OF FACEBOOK AND TWITTER
In China, the American version of Facebook and Twitter is almost non-existent. That doesn’t mean though, that China doesn’t have these platforms. These platforms are just captured under a different umbrella.
Ever hear of RenRen? This is the Chinese version of Facebook. Why not put all of this too good use. A person can take the mobile gaming apps and post to RenRen. In order to do this, a person needs to setup and official brand page for the game. This will protect both the gaming app and the brand itself.
This is a good idea. This marketing tool will make certain mobile games available to the Chinese, games that would not exist otherwise. Take the social media technology that China already has and use it to it’s full advantage.
A person can also do the same thing with Google, Youtube and Twitter. Just create a brand page for each gaming app. Make sure it’s got the proper licensing, then everything is set.
SPEAK THE CHINESE LANGUAGE, THE LANGUAGE OF THE PEOPLE
The first step is already achieved when a person sets up a brand page. The next step is pushing the content for the mobile gaming app, pushing to coincide with social media. The trick is to push relevant detail. When marketing something, never include useless information.
When a person communicates with the Chinese consumer, it’s almost the same as in the Western world. There is one small difference though. The language that must be used is Chinese. A person or marketing brand must speak in the native tongue. It’s the only way the mobile gaming app will reach the targeted audience on social media.
Here are a few things to watch out for:
–Less than one percent of China speaks English, most speak in the native tongue.
–There will be censorship involved. The are people who watch over social media to get rid of inappropriate images and words. This goes for mobile gaming apps too. Be sure the content is going to be permissible.
–The online community expects a response to each and every post. This goes for the gaming world too. Over here in America, it’s become almost commonplace to ignore what people say. It’s different in China. The Chinese will get very offended over people who do this. Hire a monitor whose main job is to keep track of posts and respond.
THE KING AND QUEEN IN THE SOCIAL MEDIA MOBILE APP GAMING WORLD
Content is going to be the key here. It also has to interesting and important. The Chinese do not like reading fluff, including gaming fluff. If it’s not important, the Chinese are not interested. This might sound harsh to hear, but it’s the truth.
The first thing that needs to happen is an outline of the goal of the gaming app and the details. The details must include the target audience. Look at some of the groups in the west. These groups will give a backdrop of what needs to be done.
Know the interests of the audience. Explain which mobile apps will take a person to the source of the game.
The other important thing here is sharing. Over forty-three percent of all Chinese become interested in a gaming product through a friend’s share on social media. This is the way to get in. Sharing is just as important as the content.
The Chinese also like to show off accomplishments; particularly, when it comes to mobile gaming. The Chinese tend to share this information over social media sites. This is another way the sharing takes places. Over fifty percent of all Chinese gamers get into a game by doing this.
This is part of the target audience. Do not lose sight of this part of the process. If the marketing department has no intention of sharing, then the games are not going to reach the target goal.
SOME FINAL CLOSING THOUGHTS ON USING THE CHINESE SOCIAL MEDIA PLATFORM TO PROMOTE A MOBILE GAMING APP
Promotion is always going to be another key element to think about. How does one do this? It’s different for every game and for each person. It’s no secret that the more of a splash the game makes on social media, the more people the game will attract.
Sit down and think about the goals of the promotion. Figure out how far the game needs to go. Can the marketing get by without doing this or that?
The best thing a person can do is get help through one of those social integration tools. There is one called Smartions. This is one of the better ones. It’s in everyone’s best interest to get this tool. Just submit any and all information about the game to the site tool. It will come back with honest input on how to handle promoting and marketing the game.