It’s official. Cincinnati billboards are advertising June 9th as the date the HorseShoe Casino will be reopened as Jack Cincinnati Casino. Formerly ThistleDown Racing and HorseShoe Casino, the establishment will be closing temporarily. During this time, it will remove signs, bring in new equipment and accommodate for other renovations. The cost for these renovations is approximately $40 million.
Rebranding as Jack Entertainment, the former casino will partner with Jack ThistleDown Racing and Jack Cleveland Casino. In addition, it will offer players the option of joining their new ClubJack player loyalty program. The former Total Reward tier credits will no longer be earned. The ClubJack is a leveled program offering four levels of progressive rewards: J – Just getting warmed up, A – All in and then some, C- Center of attention, and K – Kings live like this. The former Total Rewards credits will be replaced and will transfer to the equivalent level in ClubJack.
HorseShoe Casino will only be closed for a day or two as it completes its transformation. The process involves state regulators who have outlined the complicated process of making the switch. Everything inside and out that carries the name “HorseShoe” will have to be replaced. Casino officials have been reluctant to provide details about the process as details on their end are still being finalized.
In addition to the signage changes, all the felt on the gaming tables will be replaced. Slot machines, cards and die will be replaced and inspected. Each replaced item must comply with the gambling regulatory standards before they are able to be put into play.
Announced last February, Jack Entertainment, run by Dan Gilbert of Detroit, will be changing its name on all Ohio and Michigan Rock Gaming establishments. This change was precipitated when the company bought out their operating partner, Caesars Entertainment, in 2015. Their goal was to take over all operations of the properties. Caesars owns the HorseShoe brand. It was acquired by Gilbert in 2009 when he led a successful campaign in Ohio to approve an amendment to legalize casinos in that state. Penn National’s Hollywood Casino was the only competition for Caesar so they agreed to use their HorseShoe brand in Ohio.
Having a strong brand name increased in importance in 2011 when Gov. John Kasich opened up the venues. He gave permission for 7 racetracks to operate video slots which made them “racinos”. This caused an influx of competitive betting options. Upon its debut in 2013, HorseShoe Cincinnati established itself as the number one gambling destination in Ohio. It has cornered 25 percent of the local gambling market.
The Ohio Casino Control Commission reported that in 2015, HorseShoe Cincinnati brought in $196.5 million in revenue. There was more than $1.9 billion dollars spent on betting at this establishment. The sister property, located in Cleveland, brought in its own share of money with $212.7 million spent on gambling.
Located in downtown Cincinnati, HorseShoe Casino is located near the Cincinnati Reds Ballpark and the Cincinnati Bengals Stadium. It boasts a 100,000 square-foot casino, has 87 gaming tables, a world-class poker room and almost 2,000 slot and video poker machines. Previously, the casino spent almost $5 million on The Parlor, their 8,800 square-foot designated smoking patio, in order to comply with the state’s smoking regulations. The area includes electronic gaming tables, slot machines, a bar and televisions.
Security is provided by HorseShoe in that guards are placed at every entrance. Guards check purses, bags and briefcases before allowing patrons to enter. Beverages such as water and coffee are not allowed in the casino and must be finished before entering. Beverages are also not allowed out of the casino.
Amenities such as a great location, security and ample parking in the free self-park garage should all remain in place as the casino makes its transformation in on June 9th. From the new player rewards program to brand new slots and tables, the new Caesars property Jack Cincinnati Casino will make its mark in the exciting world of Ohio gambling.