The Horseshoe Casino is undergoing a complete branding change.Ceasar’s Entertainment is transferring ownership to the JACK Entertainment Company. The casino will shut down for approximately 40 hours and when it reopens it will be known as the Jack Casino. Rock Entertainment is owned by Gan Gilbert. Dan Gilbert is the chairman of Rock Gaming as well. He is known as a shrewd businessman that is also serving as chairman and founder of Quicken Loans, Inc. He also has a controlling interest and is the majority owner of the Cleveland Cavaliers and the Lake Erie Monsters. This is a temporary shutdown that Wawa for the new owner to take over for Caesars Entertainment. The casino will be completely remodeled, and the outside will be completely different to reflect the new ownership. Changes to the casino include signs, branding, decor, and gaming paraphernalia. Everything from the chips to the decks of cards must be remade to reflect the new ownership. This massive undertaking is being accomplished in a relatively short time. This is because more than one thousand employees are staying around the clock to ensure that everything is done in a timely fashion and ready to be unveiled for the scheduled reopening.The casino is even revamping it’s table games and the general layout of the gaming floor.During the shutdown, more than a thousand workers on hand to help finish the transformation to the new casino. The facility’s parking garage will also close and remain closed until the grand opening.
.The casino was opened in 2009 after the Ohio voters approved gambling in the area. The casino opened as the Horseshoe Cleveland on May 14th, 2012. This was the very first Casino in Ohio. The casino was owned jointly by Rock Gaming and Caesars Entertainment. Caesars Entertainment sold their share of the casino to rock gaming which will exclusively own the site. The casino floor is 96.000 square feet with over 1,600 slots, over 100 table games, and 3240 electronic table games. This large casino is a prominent feature in Cleveland, Ohio. The side of the casino is located in the Tower City Center.
The Rock Company purchased Ceasar’s Entertainment twenty percent share of the casino to take complete ownership and reopen under the Jack Casino name. The change of ownership and branding announcement came in February 2016. The casino closed its door for approximately forty hours to complete the transition to the new name and style. Other large businesses in the area will fall under the sole ownership of Rock. The businesses affected by the ownership change include; ThistleDown Racino, The Ritz-Carlton in Cleveland, Horseshoe Cincinnati, the Higbee Building and a controlling share of the Turfway Park in Florence, Kentucky. These changes will fall into place immediately for these properties. Interestingly these locations will still be eligible for the Ceasar’s Entertainment customer programs.This shift in ownership follows on the heels of Ceasar’s Entertainment filiChapter 11 bankruptcy. The two companies will remain partners on the Horseshoe Casino property in Baltimore, Maryland.The Baltimore locations is a partnership of many businesses besides just Rock and Caesar’s however. The other companies involved with the casino include CVPR Gaming Holdings LLC, STRON-MD Limited Partnership, and PRT Two LLC. This is probably why the changes were not seen at that location.
Locals and tourists alike that had anticipated the new look and were not disappointed by the results. They flooded the casino after the big grand opening to see what was new and most of the customers gave rave reviews of the sweeping changes. A significant change in business volumes is expected with the new improvements implemented during the ownership change. New games and incentives are in effect in addition to the new updated look.Customers enrolled in Total Rewards, which is the customer rewards program used by the Horseshoe will still be in place. That means that players using the rewards program will be able to maintain their tear status and still be able to accumulate points towards increasing their status in the tier program. The casino announced that they plan to give the same great personalized service that they have come to love and will remain active in the community with community involvement continuing to be what customers and residents have come to expect.